For two decades, I've designed products that make it easier and more fun for people to connect with, consume, and create content.
I created a promo short for the Hopin product suite, mixing UI elements, 2D animation, and brand language in a fun and fantastical way.
Using a combination of analytics, user testing, and accessibility audits, I redesigned the Hopin event manager UI, providing squads with a flexible set of layout templates that increased production efficiency by up to 47% and ensured adoption of our design system foundations.
I partnered with the VP Design, CMO and CTO to drive integration of new acquisitions through a shared design language, unified navigation system, and clear brand architecture.
Using manual accessibility testing and auditing reports from Knowbility, I remediated event accessibility issues, reducing the risk of a web accessibility lawsuits, and increasing revenue growth by adding 30,000+ customer organisations demanding WCAG 2.1 AA / 508 compliance.
Using a combination of analytics, user research, performance marketing, and personalisation, I mapped messaging and features to creator goals and grew revenue by 34% QoQ.
Using mixed method research, friction point onboarding, and a well-coordinated go-to-market strategy, I redesigned content management workflows, lifting feature adoption and boosting retention rates.
Using a combination of funnel analysis, user testing, and pricing sentiment research, I identified and optimised critical retention events, increasing free to paid subscription rates and reducing churn.
Using a combination of mixed method research and prototyping, I led stealth concept design for a multichannel digital & physical ecosystem including on-screen interfaces, set top boxes, and smart remote control, all delivered in a go-to-market strategy to add €2 billion of value.
Using mixed method research, prototyping, and user testing, I led the interaction design team responsible for Channel 4 4oD optimisation and All 4 transformation projects. All 4 achieved 30% year-on-year growth in total digital revenues.
